While I don’t consider myself a feminist, I do believe it’s important to support fellow women in business. I was in the corporate workforce for 12 years before leaving to stay home with my children. It was only months later that I delved into working from home and became a female entrepreneur. That was 15 years ago.
I chose to leave my career so that I could be home with my kids. It’s a very personal and individual choice, and I don’t judge any woman for deciding to stay home, work at home or pursue a career outside of the home. We all do what we believe to be best for our own families.
Walmart has launched an online destination called Empowering Women Together. This website gives shoppers the opportunity to support women-owned businesses around the world. Their goal is to empower women all over the globe to build better lives for themselves and their families, much like I chose to do 15 years ago. I urge you to watch this short video to understand this amazing concept better.
Empowering Women Together allows consumers to find unique and interesting products produced by women-owned businesses in nine different countries. For example, you can find jewelry from Peru, Rwanda, Kenya and the U.S.; home accessories from Rwanda and Haiti; paper mache from Haiti, apparel and accessories from Rwanda; iPad and laptop cases from Cambodia and Nepal; coffee and tea sets sourced globally and made in America; and specialty foods made in America and Canada.
Every time a purchase is made, we lift and empower the women behind these products to create new jobs and improve both their own lives and the lives of their families and communities! By creating this section of their massive website, Walmart offers exposure for women who otherwise might be unable to attain it. The sheer size and scale that Walmart is able to offer to these women is phenomenal.
Empowering Women Together is an element of Walmart’s Global Women’s Economic 5-year commitment through 2016 to source $20 billion from women-owned businesses.
If you’re like me and tend to be emotional, even with happy, heart warming things, be prepared for a happy lump in your throat as you watch these short videos about two of these women-owned businesses, one based in Rwandan and one in the state of Colorado.
This is such a wonderful way to offer a hand up rather than a hand out, don’t you think? And if you’re like me and you’re addicted to Pinterest, you’ll want to check out Walmart’s Pinterest Board as well, where you can learn more about the women behind these businesses.
I am part of the Mom It Forward blogger network. Mom It Forward and Walmart partnered in support of this campaign. Walmart compensated me for participation in this campaign. However, all thoughts and opinions are my own.